Of The Essence: The Best Time To Contact A Prospect

CWA Network Blog 2018 - Advisor Marketing _ Of The Essence_ The Best Time To Contact A Web-Based Prospect

How quickly do you contact a prospect? Do you do any web-based prospecting for your practice? Do you have contact forms available on your firm’s website or are you part of an advisor directory like ours or a professional association where consumers can find you? Did you attend a community event and put out contact forms? Do you have a solid referral process in place?

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Finance and Fees: Finding the Difference Between Fee-Only vs. Fee-Based Services

CWA Network Blog 2018 - Advisor Marketing _ Fee-Based Services

Exploring the fee-only vs. fee-based debate

A quick search of “financial planners” will result in a growing number of fee-only planners. But what exactly is fee-only? And how does that influence a potential customer when selecting a financial planner?

Another quick search of “fee-only planners” will result in definitions from places like Forbes.com and Yahoo Finance, who provide a short definition that works on the surface but doesn’t provide nearly enough information to make an informed decision. Forbes defines fee only financial planners as a “registered investment advisor with a fiduciary responsibility to act in their clients’ best interest” (1). Which leads us the burning question…shouldn’t all advisors being working in their client’s best interest?

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7 Key Factors To Build A Winning Financial Advisor Team


This past month, our content director Kristina chatted with Andrew Hodge, Team Coordinator for Custom Wealth Management in Syracuse, NY.

The topics ranged a bit, but more focus came in when discussing the importance of a well-oiled, fully-meshed financial advisor team.Check out the interview below for what Andy believes to be the 7 Key Factors To Build a Winning Financial Advisor Team.

Kristina: Andy, great to catch up with you.
Andrew: You, too.Read More

The Financial Advisor’s Guide To SEO


Financial Advisors + Website = Need For Great SEO

You’ve taken your practice online & have hired a team to build you a website that reflects you and your business. Congratulations!

But you’ve heard whispers…

Whispers of a thing that is three letters and sounds really techy and you have no idea what it has to do with website building.

“S-E-O”.Read More

Objection Handling – What Financial Advisors MUST Do


[Want our tried-and-true Telephone Approach & Objections Handling Guide for FREE? Click here…]

“I already have an advisor”.

There’s that all-too-familiar feeling again. That slight punch in the gut mixed with the unintentional face tension. It’s probably not the first nor the last time you will ever hear an objection like this. Objection handling, just like number crunching, is a fundamental part of our career as financial advisors.

…or is it?

ThinkAdvisor.com had a great article a few years ago that said, “if we do get an objection, I feel like I haven’t done a good job”. The focus around this statement was solely that the system in place should be one that the client experience is simply SO GOOD that there can’t be any objections.

And we’re all about teaching you how to provide that white-glove client experience. Handling objections with grace and ease falls right into our purview. Let’s dive right in, shall we? 
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Transition To A Fee-Based Or Fee-Only Practice

Transition-To-A-Fee-Based-Or-Fee-Only-Practice | www.cwanetwork.com

It’s often a big decision and not always an easy one when an advisor decides to transition to a fee-based or fee-only practice.

We wanted to share a few articles, ideas and our thoughts about making the transition to fees. It’s our opinion that a fee-based model works best. We believe advisors should charge fees for creating a plan, for their knowledge and time…we also utilize wrap accounts for clients investments.

At the same time, the advisor that creates the financial plan is best suited to help the clients shop for the right products needed to implement the final plan.Read More

Fostering Happiness

Fostering-Happiness | cwanetwork.com

Earlier this week, I met with a client that has done a phenomenal job of living below their means. They spend less than half of what they earn on lifestyle, the rest is saved. Now in their early fifties they could retire at any time and live comfortably the rest of their lives.

They live in a very ordinary suburban house, drive very ordinary vehicles but over the last several years the family has been investing in some very amazing family experiences. They have traveled, as a family, all over the US and many places in Europe. Regardless of where they are or what they are doing they are constantly looking for the unique and memorable things to do and definitely they are taking photographs to capture the moment.Read More